About Sgt Lloyd A Luna PAFR

Professional leadership speaker in the Philippines for over 15 years

Sgt. Lloyd A. Luna, PAFR, a well-known Filipino professional speaker and entrepreneur, has written 17 books on motivation, leadership, and productivity and has been a career and personal development columnist of The Manila Times since 2006. Over the past 15 years, he has spoken on leadership and transformation in over 1,500 conventions, conferences, and seminars in the Philippines and in seven other countries, addressing such audiences as personnel of global companies, key managers and staff of Philippine government agencies, and students and faculty of various schools in Asian countries. 

In 2020, when his successful professional-speaking career was interrupted by the Covid-19 pandemic, Lloyd enlisted as a sergeant in the Philippine Air Force Reserve Command and, in the same spirit of intentional self-transformation, founded The New Channel (TNC) Media Corp., an innovative livestream platform in the Internet, bringing together a wide array of business and lifestyle shows that are each hosted by independent personalities. He had in previous years put up Stepback, a leadership and culture development company aimed at helping broaden the social perspective of leaders and organizations.  Himself an active entrepreneur and music lover, Lloyd is the founder and president of LLOYDLUNA Communications, Umbrella Motivational Speakers, Scroll Publishing, Skybell Clothing, and Peaches Music.

As the author of the book Stepback: The Lost Art of Filipino Leadership, Lloyd teaches the philosophy of putting people at the center of leadership; a program now offered in Ateneo de Manila Graduate School of Business Center for Continuing Education. His latest book that was published in January 2021, Transform or Perish: How To Intentionally Change Yourself  To Deal With Overwhelming Disruption, makes his personal travails wrought by the pandemic the primary basis for coming up with what he calls an Intentional Transformation Framework for turning crises into opportunities.

For his indefatigable work as a motivational speaker, Lloyd has become the first Filipino to have been member of the Global Speakers Federation in 2017, the first to have spoken in French and European Speakers Convention in Paris in 2019, and the first to earn the Registered Speaking Professional designation in the Philippines. He is also the founder of Philippine Association of Professional Speakers. At age 37, he was conferred the Quezon Medal of Honor, the highest recognition given by the provincial government of Quezon to its distinguished civilian achievers.

Lloyd, 38, is married to the former Lilibeth Pujeda; they have a daughter Sky, 6, and newborn son Rain Kylo.

Sgt. Lloyd A. Luna, PAFR

Registered Speaking Professional
Certified Webinar Speaker
Author and Newspaper Columnist

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Philippine Society for Talent Development Convention Panelist

Why Choose Me

Among many leadership-speaker candidates for your next event, why would you highly consider me as your inspirational leadership speaker?


Years of Experience

I’ve spent a solid 16-year experience on stage as a professional speaker on various motivational topics such leadership, management, transformation, personal branding, and culture development. I have built a solid career by speaking locally and internationally since 2004.


Earned Designations

  • Certified Professional Speaker (CPS)—the highest designation given to a Filipino speaking professional in the Philippines
  • Sergeant in the Philippines Air Force Reserve Command
  • Certified Webinar Speaker—the first to get certified in the Philippines

Original Materials

I’m not a mouthpiece or a copycat of some leadership gurus or motivational personalities out there. I make my own original material based on own my study, understanding, and experience about the topic. Copy-paste isn’t my game.


Tried and tested

Thousands of people who have heard me speak testify how effective I am in delivering my speeches or conducting my training programs. Google some testimonials about Lloyd Luna so it doesn’t have to come from me.


Value for money

I have been continuously studying and developing my craft and deepening my expertise on leadership, transformation, and management subjects by doing more research and enrolling myself on local and international training programs.


It's fun

Not too many people enjoy boring speeches so I incorporate fun and energy in my speaking performance. Enjoy or your money back.

Meet My Clients

Here are some of my highly satisfied clients and what they can say about me and my work.


Jean Henri Lhuillier

President, Cebuana Lhuillier

Our people got motivated by Lloyd’s speech. His message serves both as a challenge and inspiration especially to our managers and supervisors. We are glad to have him.

ALICIA dela ROSA-BALA-leadership

Alicia dela Rosa-Bala

Chairman, Civil Service Commission

A great, nationalistic, engaging leadership speaker. His motivational speech on Stepback Leadership in one of our events in Palawan was one-of-a-kind.


Frederick Go

COO, Robinsons Land Corp.

Lloyd has a unique ability to motivate his audience in an unorthodox and often surprising manner. He simply connects with his audience and really get them to listen and engage.

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