Sgt. Lloyd A. Luna, PAFR, a well-known Filipino professional speaker and entrepreneur, has written 17 books on motivation, leadership, and productivity and has been a career and personal development columnist of The Manila Times since 2006. Over the past 15 years, he has spoken on leadership and transformation in over 1,500 conventions, conferences, and seminars in the Philippines and in seven other countries, addressing such audiences as personnel of global companies, key managers and staff of Philippine government agencies, and students and faculty of various schools in Asian countries. 

In 2020, when his successful professional-speaking career was interrupted by the Covid-19 pandemic, Lloyd enlisted as a sergeant in the Philippine Air Force Reserve Command and, in the same spirit of intentional self-transformation, founded The New Channel (TNC) Media Corp., an innovative livestream platform in the Internet, bringing together a wide array of business and lifestyle shows that are each hosted by independent personalities. He had in previous years put up Stepback, a leadership and culture development company aimed at helping broaden the social perspective of leaders and organizations.  Himself an active entrepreneur and music lover, Lloyd is the founder and president of LLOYDLUNA Communications, Umbrella Motivational Speakers, Scroll Publishing, Skybell Clothing, and Peaches Music.

As the author of the book Stepback: The Lost Art of Filipino Leadership, Lloyd teaches the philosophy of putting people at the center of leadership; a program now offered in Ateneo de Manila Graduate School of Business Center for Continuing Education. His latest book that was published in January 2021, Transform or Perish: How To Intentionally Change Yourself  To Deal With Overwhelming Disruption, makes his personal travails wrought by the pandemic the primary basis for coming up with what he calls an Intentional Transformation Framework for turning crises into opportunities.

For his indefatigable work as a motivational speaker, Lloyd has become the first Filipino to have been member of the Global Speakers Federation in 2017, the first to have spoken in French and European Speakers Convention in Paris in 2019, and the first to earn the Registered Speaking Professional designation in the Philippines. He is also the founder of Philippine Association of Professional Speakers. At age 37, he was conferred the Quezon Medal of Honor, the highest recognition given by the provincial government of Quezon to its distinguished civilian achievers.

Lloyd, 38, is married to the former Lilibeth Pujeda; they have a daughter Sky, 6, and newborn son Rain Kylo.